BigCommerce
for WordPress
E-commerce for WordPress: The fast and simple store system transforms your WordPress site into a fully functional store - fully customizable and easy to use.
Content Marketing and E-commerce
Valuable content is the core of an outstanding user experience. Especially in e-commerce, detailed product descriptions are indispensable. In the virtual space, where products cannot be touched, tasted or experienced in any way, content builds the bridge to the prospective customer and makes the difference to the competition clear.
WordPress Is an Easy-to-Use Content Management System
The structure and operation make WordPress the first choice as a CMS for smaller organizations with low requirements for user management, company guidelines and administrative processes. Content can be easily published in the form of websites and blog posts. Sophisticated designs can be realized inexpensively with the help of WordPress themes. The idea of adding e-commerce functions to the valuable content with the help of a WordPress plugin is an obvious one.
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BigCommerce for WordPress
BigCommerce for WordPress is a plugin that combines the flexibility and openness of the WordPress platform with the scalability of BigCommerce's robust e-commerce platform. With BigCommerce for WordPress, you can focus on expanding the user experience of your frontend without tripping over the many pitfalls of an e-commerce integration.
BigCommerce or WooCommerce?
WooCommerce is a widely used WordPress plugin on the international market, whereas the BigCommerce plugin is still relatively unknown in this country. The concepts of both plugins are completely different and plausibly explain the advantages and disadvantages of both e-commerce solutions. WooCommerce is a plugin that completely integrates the e-commerce functionality into WordPress. The catalog and checkout use the same resources as WordPress. The BigCommerce plugin synchronizes the catalog with WordPress and creates products, categories and manufacturers as custom post types - the checkout is implemented as a headless function via the BigCommerce API.
WooCommerce for WordPress
BigCommerce for WordPress
Speed
Difficult to scale, as WordPress and WoCommerce share the same resources.
Easy scaling, as the critical part of the checkout is realized as a headless commerce plugin of a SaaS solution.
Security and maintenance
WooCommerce requires many additional plugins, which makes the installation error-prone and increases the maintenance effort.
BigCommerce offers the entire functionality via a single WordPress plugin and also a powerful backend with many convenient functions.
Costs
WooCommerce is free of charge, but the follow-up costs due to additionally required plugins and server adjustments are difficult to estimate.
BigCommerce tariffs start at €29.90 per month. Many tools are included right from the start and unexpected server scaling costs are not to be expected.
Customizability
There are countless themes and plugins for WooCommerce. With patience and a little technical expertise, WooCommerce can be adapted to your own ideas almost at will.
The possibilities to customize the BigCommerce plugin are limited, unless you modify the open source code. Then there are no limits to customization.
Omni-channel with BigCommerce
If you sell via several WordPress websites, the products are stored centrally in BigCommerce and most of the settings are made in BigCommerce. Each WordPress site represents an additional sales channel. This means that different sales channels such as a BigCommerce storefront, WordPress online stores, the Google Merchant Center, a Facebook store, Instagram, Amazon and eBay can be operated in parallel.
Summary
BigCommerce for WordPress is a real alternative to WooCommerce that allows your e-commerce sales to grow rapidly without the speed of your Wordpress installation becoming an obstacle. The BigCommerce solution ensures PCI compliance out-of-the-box and is secure and reliable as a SaaS solution. The responsive display of the plugin adapts to your WordPress site. BigCommerce far exceeds the functionality of other e-commerce WordPress plugins and supports complex catalogs with up to 600 variants per product.
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HubSpot
HubSpot
We discovered inbound marketing very early on. In 2016, we found the perfect tool in HubSpot to promote the success of our customers across their entire customer journey.