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Search Engine Marketing

With targeted search engine advertising and sustainable search engine optimization, we put you in the right position to be found by your potential customers.

SEM from the Specialist: Visibility on Google, Microsoft Bing and YouTube

We create visibility for your company on all channels where your target group can be found.

Regardless of whether your future customers are looking for specific products, services or services: A Google search is usually the first step in an online search. Better rankings through organic traffic, additional visibility via Google Ads and advertising around YouTube videos bring you more clicks, more traffic and more sales in digital commerce.

We provide you with comprehensive advice on search engine marketing (SEO & SEA), show you the potential of a targeted SEO strategy as part of your online marketing and implement your search engine marketing campaigns so that you can be found by your target group in every search engine.

SEO: Search Engine Optimization for Organic Traffic

Optimization and content marketing for organic traffic

Organic content is search engine advertising before any paid advertising. It promises long-term success in organic search.
As an online marketing agency, we create content - both specifically for your target group and for the search engines. Serving the search interest of your customers with landing pages that are optimized for specific topics in terms of content and structure enables the best possible findability for search engines. Classic on-page optimization measures include, for example

Pillar pages with special SEO content

Search engine optimization of existing content

Technical SEO: adequate rich search results and data structured in a predefined format
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Your SEO Strategy

We bring your website into the focus of the right target group by generating sustainably better rankings for your offer in Google search results. Our consulting and SEO services for the planned and verifiable optimization of your website include:

Analysis of the current status
A comprehensive SEO audit including market and competitor analysis shows where you stand. What does your website rank for and which keywords do your competitors' pages rank for? Where does search engine optimization bring quick, initial success, where can you invest in better rankings in the long term?

Defining your SEO strategy
What doyou want to be found for? We determine what your defined target group is looking for and harness the untapped potential of your website by using various SEO tools to precisely determine users' search interests, in-demand keywords and keywords with untapped potential and integrating them into your SEO. Benefit from our know-how!

Creating a content strategy
Based on keyword research, we determine exactly what your target group is looking for and which keyword advertising measures will help you to be found by new customers. To do this, we create landing pages and content clusters that are optimized in terms of content and structure so that they can be found by search engines in the best possible way.

Implementation and analysis
Our SEO monitoring via Searchmetrics provides you and us with important insights. From tracking individual keywords and the impact of complex SEO measures to analyzing entire campaigns. No problem for us thanks to Search Console and other tools.

Search Engine Advertising: Traffic via Search Engine Advertising

Invest in targeted search engine marketing (SEM) and thus directly in the visibility of your company on the Internet. Place ads via Google Ads, attract attention with YouTube Ads or launch entire campaigns to actively promote individual products, important events or your company and brand.
Better rankings through organic traffic, additional visibility via Google Ads
and advertising around YouTube videos will bring you more clicks, more traffic and
more sales in digital commerce.

We ensure that your company is more visible in Google searches.

SEA: Our Performance in Search Engine Advertising

We place and manage ads and ad campaigns on the most important platforms and formats to achieve your business goals. So-called off-page optimizations primarily use paid advertising on various channels for link building and have a great effect in a short time - depending on the budget, among other things.

Platforms, channels and formats for SEM

Text, display and video ads are used on the relevant platforms to drive more visitors and new customers to your website with an activating call-to-action. As on most platforms, the trend here is towards video.

Google Ads (formerly Google AdWords)
Our team manages your Google Ads account, sets up Google Ads campaigns for you, monitors and optimizes them closely and always keeps an eye on the efficient placement of your budget. With the help of Google Analytics, we generate additional insights about the visitors to your site, the time spent on individual pages and the use of search engines. This data allows us to monitor the success of advertising campaigns in greater detail.

Microsoft Ads
Formerly knownas Bing, Microsoft Bing serves around 10 % of all desktop search queries in Germany. This means that the search engine should not be neglected when it comes to search engine marketing. As a website operator, take advantage of the potential of the Microsoft search engine for holistic search engine optimization of your own website and successful search engine marketing.

YouTube and YouTube Ads
As the second largest search engine in the world, the video platform offers numerous opportunities to place advertising effectively. Whether non-skippable in-stream ads or skippable in-stream ads in YouTube videos, out-stream ads aimed at mobile devices, upstream bumper ads and more. YouTube advertising is an integral part of our consulting services for good reason.

Native Advertisement
Securevisibility on the most popular websites on the Internet: With Native Advertisement Ads via Taboola and Discovery Ads via Outbrain, we significantly increase your reach as well as traffic and engagement with your content. An option that should not be left out of any professional SEA consulting.

Affiliate marketing
As part of affiliate marketing, we use advertising opportunities on the pages of another website operator to promote your brand or individual products there. Depending on the target group, we choose the Belboon affiliate networkor Awin, the world's largest affiliate marketing network for e-commerce and online marketing .
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SEA for E-commerce: Increasing Sales for Websites and Stores

Are you active in e-commerce and run one or more online stores? Then you should use targeted product marketing to increase your sales. To do this, we use the following channels and place product ads for specific target groups:

Google Shopping
Google Shopping gives you the opportunity to target new potential customers with products and services from your store. The decisive advantage: your product ads are integrated directly into the Google results page and displayed for specific search terms. Anyone searching for something you offer on Google will see your products - at the top of the results page, before any organic search results.

Microsoft Shopping
Drive more new customers to your products with Microsoft Shopping campaigns. Present your products in customizable ad formats and stand out effectively from other providers on the market with your own images, current prices and your company brand to appeal to your target group.

Online marketplaces
Do you also offer your products via relevant online marketplaces such as Amazon, eBay, idealo and others? Generate more visibility via the ad services of Amazon, eBay or idealo - in various, freely scalable formats.

Pages for price comparisons
Are you entering the price war with your products? Place paid ads on the most successful platforms for network-wide price comparisons and increase your visibility and sales.

SEA Experts for Holistic Success: Blackbit Is a Google Partner

We can justifiably claim to be among the certified elite in search engine marketing. Because our services in search engine marketing are officially recognized - and we are proud of that:

Comprehensive expertise and experience: Blackbit is a Google Partner.

Our agency has been awarded the BVDW's SEA quality certificate for the fourth year in a row.
Blackbit is not a pure SEM agency specializing in the optimization of Google Ads. Rather, we offer our excellent SEA and SEO services as part of our comprehensive e-commerce support. The integrated service guarantees holistic strategic planning, consulting and implementation as well as well-founded, data-based evaluation and optimization from a single source.

SEO Consulting for the Success of Your Website

Our SEO consultants will work with you to find the right online marketing strategy for your company and your target group will take off with you in search engine marketing.
Get in touch with us!