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Phone: +49 551 506 75-0E-Mail: info@blackbit.de
Phone: +49 551 506 75-0E-Mail: info@blackbit.de
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Social Media Marketing

Greater reach, more interactions, closer to your customers: Use the potential of target group-oriented social media marketing and increase your success.

Social Media: Your Booster in E-commerce

The internet is a lively and social place. We exchange ideas with others on an unimaginably wide range of topics, acquire knowledge online, research complex issues and the best products, sift through reviews of services and goods, look for recommendations and testimonials and much more. We come into direct contact with brands and expect communication on an equal footing. Because the times when manufacturers, brands and retailers fuel consumers with advertising content are over.

The Path to Your Goal Leads through Social Networks

The digital age is also the age of social media. Internet commerce increasingly depends on an equal exchange with potential customers. But their attention span is short and their time account is limited. Anyone who attracts negative attention online is quickly ignored and permanently silenced. The customer's ear may be closed forever. Efficient social media marketing is more than just imitating current trends.
With the right strategy, original and especially authentic content and clever placement of your content, social media can pave the way to success for your business. Use your social media presence consciously and according to plan, engage customers directly and benefit your online business.
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Social Media Targeting: Defining Target Groups Correctly and Addressing Them Directly

Get to know your target group, understand their personal interests and preferences. Whether Facebook, Instagram, Pinterest, TikTok or YouTube: Together with you, we identify your target group, the right platform for your company and your marketing goals, design, plan and implement your campaign - including detailed monitoring and precise evaluation.

Social Media and E-commerce - The Future Is Social Shopping

These days, social media are more than just traditional personal platforms. Instagram, Pinterest, Facebook and the like have reached a new level, especially for e-commerce: instead of customers having to go on a laborious search for suitable products or services in order to ultimately purchase from your company, you can target them with your social media activities - without the need for influencers or other representatives of your brand. This is because e-commerce via social media works through targeted campaigns with credible content. To do this, you should know your target group precisely and market your products or services as authentically and approachably as possible. This will convince your target group and promote your e-business in the long term.

Our Service: Social Media for Your Success

Don't just place advertisements, but get in direct contact with your customers via social media platforms and listen to them carefully. You can learn a lot from them about your target group. You have many opportunities that we can use together with you for your business: We help you with everything from planning, conception and implementation on the various platforms to monitoring your posts, ads and campaigns as well as community management.

Social Media Advertising: 10 Mistakes You Should Avoid

The advertising offer is only beginner-friendly at first glance - the huge selection of ad options leaves quite a few people at a loss and there are typical beginner mistakes that advertisers on Facebook, Instagram & Co. often use to slow themselves down. Read how you can avoid the ten most common mistakes in social advertising.

Brand Building & Product Placement
Social media is an important point of contact for future customers with your brand and your products. Gain attention, interact with interested parties and become better known: We help you from brand building to lead campaigns and beyond. Because you can also build trust with your customers after they have made a purchase by seeking direct contact via social networks, answering questions about the product or providing valuable experience and tips.

Social Media Advertising via Instagram, Facebook, YouTube & Co.
Social media is the marketplace of our time - both in the B2C and B2B sectors. Make recommendations, get in touch with customers and advertise your product using target group-oriented campaigns on various social media platforms. Although classic, paid advertisements are also possible in social media, campaigns that are precisely tailored to your target group criteria and conscientious optimization based on active monitoring help to reduce unwanted scatter effects. You will see results more quickly and your valuable budget will not be unnecessarily strained.

Organic Support
What would you like to say about yourself, your brand or your company and your products? Tell your company's story and stay in the minds of the social media community. We create authentic and original content for the entire social media presence of your brand or company - tailored to your target group and their preferred platform.

Editing Blog Posts
Your site has its own blog? Great! Keep your customers up to date with detailed posts about new products, industry innovations, news from your company or other relevant topics. Use your social networks for distribution, set up editorial plans together with us, adapted to the platforms used and automate the publishing process.

Recruiting & Employer Branding
Your future specialists have a social life. And current employees also like to see how their employer operates on social media channels. This gives them the opportunity to identify with you and increases their commitment to you as an employer. In social media, you have the attention of your followers and fans and achieve further visibility for your content via ad campaigns. Don't just use this high-reach medium for products and services: Tell people about your company and use social media to get involved in scalable recruitment and employer branding campaigns that attract new applicants and also play to your employer brand.
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HubSpot
HubSpot
We discovered inbound marketing very early on. In 2016, we found the perfect tool in HubSpot to promote the success of our customers across their entire customer journey.