Valuable content is at the core of an outstanding user experience. Especially in e-commerce, detailed product descriptions are indispensable. In the virtual space where products cannot be touched, tasted, or experienced in any way, content builds the bridge to the prospect and makes the difference to the competition clear.

BigCommerce for WordPress is a plugin that combines the flexibility and openness of the WordPress platform with the scalability of BigCommerce's robust e-commerce platform. With BigCommerce for WordPress, you focus on expanding the user experience of your front end without stumbling over the multiple pitfalls of e-commerce integration.

WooCommerce is a WordPress plugin widely used on the international market, while the BigCommerce plugin is still relatively unknown in Germany. The concepts of both plugins are completely different and plausibly explain the advantages and disadvantages of both e-commerce solutions. WooCommerce is a plugin that integrates the e-commerce functionality completely into WordPress. Catalog and checkout use the same resources as WordPress. The BigCommerce plugin synchronizes the catalog with WordPress and creates products, categories, and manufacturers as custom post types – the checkout is implemented via the BigCommerce API as a headless function.

If you sell through multiple WordPress sites, the products are stored centrally in BigCommerce and most of the settings are done in BigCommerce. Each WordPress site represents another sales channel. Thus, different sales channels like a BigCommerce storefront, WordPress online stores, Google Merchant Center, a Facebook store, Instagram, Amazon, and eBay can be served in parallel.

BigCommerce for WordPress is a real alternative to WooCommerce. It allows rapid growth of your e-commerce sales without the speed of your WordPress installation becoming an obstacle. The BigCommerce solution ensures PCI compliance out-of-the-box and, as a SaaS solution, it is secure and reliable. The plugin's responsive rendering adapts to your WordPress site. BigCommerce far exceeds the functionality of other e-commerce WordPress plugins and supports complex catalogs with up to 600 variants per product.